What OptiPixl Does

Make your WordPress site actually fast

Your site might feel fast on your office WiFi. But 60% of your visitors are on mobile connections 10-50x slower. OptiPixl automatically optimises every image and delivers all assets from the edge — so everyone gets a fast experience.

Join the waitlist to get early access

The Problem

Why most WordPress sites are slow

The issues that tank your Core Web Vitals and drive visitors away

Slow Mobile Experience

53%
leave if page takes >3s

60% of your visitors are on mobile. Most are on 3G or 4G connections that are 10-50x slower than your office WiFi. Your fast desktop experience doesn't translate to their reality.

Inconsistent Optimisation

80%
of page weight is images

WordPress helps with srcset, but it's not consistent. CSS backgrounds, dynamic content, and theme overrides slip through — and it still serves JPEG, not modern formats.

Outdated Formats

50%
smaller with AVIF

JPEG is 30 years old. WebP is 30% smaller. AVIF is 50% smaller. But converting and serving the right format to each browser is complex.

Origin Server Load

90%
bandwidth offloaded

Every image request hits your WordPress server. During traffic spikes, your host struggles — or charges you for overages.

The Mobile Reality

Your desktop speed doesn't matter to most visitors

0%
Mobile Traffic
of all web traffic is mobile
0%
Bounce Rate
leave if page takes >3s to load
0%
Slower Networks
of mobile users are on 3G or slower
0s
Max Wait Time
is all users will tolerate
Where your visitors actually are:
Desktop
40%
Mobile
60%
Testing on your fast office WiFi?

Your site might feel fast to you, but most of your customers are on mobile data connections that are 10-50x slower than your connection.

Interactive Demo

See the difference yourself

Compare how the same image loads across different formats and connection speeds

Image Format Comparison

Same image, different formats. Experience what your users feel.

Original
1.8 MB
Compressed
950 KB
-47%
WebP
520 KB
-71%
AVIF
380 KB
-79%
Expected on Slow 3G:
Original9.60s
Compressed5.07s
WebP2.77s
AVIF2.03s
AVIF is 79% smaller than original. OptiPixl auto-converts to the best format.
Our Capabilities

Everything we do for your site

From automatic image optimisation to full asset CDN delivery

Image Optimisation

The core of what we do

Automatic Format Conversion

Upload JPEG or PNG. We automatically serve WebP or AVIF to browsers that support them — 50-80% smaller files with no visible quality loss.

Responsive Image Sizing

Mobile visitors get mobile-sized images. Desktop gets desktop. No more downloading 4000px images on a 400px phone screen.

Quality Optimisation

Smart compression finds the perfect balance between file size and visual quality for each image.

Delete Originals

After upload, delete the original from WordPress to reclaim server storage. We keep a copy and continue serving all optimised versions.

Full Asset CDN

Beyond just images

Videos

Offload MP4, WebM, and other video files up to 100MB. Faster playback from edge locations.

CSS & JavaScript

Serve theme and plugin assets from 300+ edge locations. Better Core Web Vitals.

Web Fonts

WOFF, WOFF2, TTF, OTF — all served from the edge. No more font loading delays.

PDFs & Documents

Host downloadable files on our global network. Up to 100MB per file.

Global Edge Network

Fast everywhere

200+ Edge Locations

Our global network ensures visitors get assets from the closest location.

Sub-50ms Latency

Most visitors experience single-digit millisecond response times.

Persistent Edge Cache

Near-100% cache hit rates. Content never expires, so even rarely-accessed pages load instantly.

Automatic Failover

If one location has issues, traffic automatically routes to the next closest.

Who It's For

Built for WordPress sites of all sizes

From personal blogs to enterprise e-commerce

WooCommerce Stores

Product images load instantly. Customers don't abandon carts waiting for photos.

Publishers & Blogs

High-traffic articles with lots of images stay fast during viral moments.

Agencies & Freelancers

Deploy professional-grade performance across all client sites with one tool.

Photography Portfolios

High-resolution gallery images load smoothly without quality compromises.

Multi-Server Setups

Single CDN endpoint works regardless of which origin server handles the request.

Enterprise Sites

Scalable infrastructure with SLA guarantees for mission-critical traffic.

SEO & Core Web Vitals

Direct ranking impact

LCP

Largest Contentful Paint improves with smaller, faster images

CLS

Cumulative Layout Shift reduced with proper image dimensions

FID

First Input Delay improves when server isn't bogged down

TTFB

Time to First Byte drops with edge-cached assets

Google uses Core Web Vitals as ranking signals. Faster sites rank higher. It's that simple.

Cost & Infrastructure

Save money, reduce complexity

90%

Bandwidth offloaded from your origin server

80%

Reduction in image file sizes served

100%

Of traffic spikes handled at the edge

0

Extra server configuration needed

Many customers downgrade their hosting after offloading assets to OptiPixl. Lower bills, same performance.

Be the first to know when we launch

Join the waitlist and get early access to OptiPixl.