Cookie Policy
Last updated: January 6, 2026
This Cookie Policy explains how OptiPixl uses cookies and similar technologies when you visit our website. We are committed to transparency about the data we collect and giving you control over your preferences.
What are cookies?
Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is being used.
Your choices
When you first visit our website, you'll see a cookie consent banner where you can choose to:
- Accept all cookies: Enables all cookies including analytics
- Essential only: Only essential cookies required for the website to function
You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of any page.
Types of cookies we use
Essential Essential cookies
These cookies are necessary for the website to function properly. They cannot be disabled as the website would not work correctly without them.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| optipixl_cookie_consent | OptiPixl | Stores your cookie consent preference (accepted or rejected) | Persistent (localStorage) |
| __cf_bm | CDN Provider | Bot management cookie to identify trusted web traffic and protect against malicious bots | 30 minutes |
| cf_clearance | CDN Provider | Security cookie set after completing a security challenge to verify you are human | 30 minutes |
Analytics Analytics cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and services. Analytics cookies are only set if you accept them.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
| _ga_* | Google Analytics | Used by Google Analytics 4 to persist session state | 2 years |
| _gid | Google Analytics | Distinguishes users for analytics purposes | 24 hours |
| _clck | Microsoft Clarity | Persists the Clarity User ID and preferences, unique to that site | 1 year |
| _clsk | Microsoft Clarity | Connects multiple page views by a user into a single Clarity session recording | 1 day |
| CLID | Microsoft Clarity | Identifies the first-time Clarity saw this user on any site using Clarity | 1 year |
| MUID | Microsoft | Identifies unique web browsers visiting Microsoft sites, used for advertising and analytics | 1 year |
How we manage analytics
We use edge-based analytics management. Unlike traditional tag management systems that run entirely in your browser, our analytics are processed at the edge. This approach:
- Improves website performance by reducing client-side JavaScript
- Enhances privacy by processing data at the edge rather than sending it directly to third parties
- Gives us better control over what data is collected and shared
Browser cookie settings
In addition to our cookie consent tool, you can also control cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored on your device
- Delete individual or all cookies
- Block cookies from specific sites
- Block all cookies (though this may affect website functionality)
Please note that if you delete your cookies, your consent preference will also be deleted, and you'll see the consent banner again on your next visit.
Third-party cookies
When you accept analytics cookies, we may set cookies from third-party services to help us understand site usage. These services have their own privacy policies:
Updates to this policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal reasons. We will update the "Last updated" date at the top of this page when we make changes.
Contact us
If you have questions about our use of cookies, please contact us at [email protected].
For more information about how we handle your data, please see our Privacy Policy.