Privacy Policy

Last updated: January 15, 2025

At OptiPixl, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

1. Information We Collect

Account Information

When you create an account, we collect:

  • Email address
  • Password (stored securely using industry-standard hashing)
  • Billing information (processed by our payment provider)

Site Information

When you connect a WordPress site, we collect:

  • Site URL
  • Image metadata (file names, sizes, dimensions)
  • Usage statistics (request counts, bandwidth)

Image Content

We process your images to provide optimization and delivery services. We do not analyze, view, or use the content of your images for any purpose other than providing the Service.

Automatically Collected Information

When you use our website or service, we automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent
  • Referring website

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Service
  • Process transactions and send related information
  • Send administrative messages and updates
  • Respond to your comments, questions, and requests
  • Monitor and analyze usage patterns and trends
  • Detect, investigate, and prevent fraudulent or unauthorized activity
  • Comply with legal obligations

3. Information Sharing

We do not sell, trade, or rent your personal information. We may share information with:

Service Providers

We work with third-party companies to help us operate the Service:

  • Payment processing: Stripe processes payments securely
  • Infrastructure: Third-party providers deliver CDN and security services
  • Analytics: We use privacy-focused analytics tools

These providers only have access to information necessary to perform their functions and are obligated to protect your data.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

Business Transfers

If OptiPixl is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Security

We implement appropriate technical and organizational measures to protect your information:

  • All data is transmitted over encrypted connections (HTTPS/TLS)
  • Passwords are hashed using industry-standard algorithms
  • Access to personal data is restricted to authorized personnel
  • Regular security audits and monitoring

While we strive to protect your information, no method of transmission over the Internet is 100% secure.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service. After account deletion:

  • Account data is deleted within 30 days
  • Cached images are removed within 24 hours
  • Some information may be retained for legal compliance

6. Your Rights

Depending on your location, you may have the right to:

  • Access: Request a copy of your personal data
  • Correction: Request correction of inaccurate data
  • Deletion: Request deletion of your personal data
  • Portability: Receive your data in a portable format
  • Objection: Object to certain processing of your data
  • Withdrawal: Withdraw consent where applicable

To exercise these rights, contact us at [email protected].

7. Cookies

We use cookies and similar technologies on our website. These include:

  • Essential cookies: Required for the website to function (e.g., consent preferences, security)
  • Analytics cookies: Help us understand how visitors use our site (only with your consent)

When you first visit our site, you can choose whether to accept analytics cookies. You can change your preferences at any time using the "Cookie Settings" link in our footer.

For detailed information about the specific cookies we use and their purposes, please see our Cookie Policy.

8. International Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, including standard contractual clauses where required.

9. Children's Privacy

The Service is not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: [email protected]

12. Data Protection Officer

For GDPR-related inquiries, you may contact our Data Protection Officer at [email protected].