SEO-optimised images for WordPress
OptiPixl is a WordPress plugin that optimises your images for search engines — right size, right format, every device. Plus offload your videos, CSS, JavaScript, fonts, and more to our global CDN.
Join the waitlist to get early access
75%
Smaller images
2.5s
Faster load times
WebP / AVIF
Latest gen formats
Check your WordPress site's performance for free
Powered by Google PageSpeed Insights
hero-image.jpg
hero-image.webp
75% reduction
Same visual quality
-900 KB
saved per image
Images are hurting your SEO
Unoptimised images slow down your site and damage your search rankings. Here's what's going wrong.
Inconsistent optimisation
WordPress srcset only handles some images. CSS backgrounds, page builders, and dynamic content get skipped — serving a 2000px hero to a 375px phone screen. We resize on-the-fly to match actual viewport and device pixel ratio.
Mobile users suffer most
60% of your visitors are on mobile. Most are on 3G or 4G — 10-50x slower than your office WiFi. Your fast desktop experience isn't their reality.
Outdated formats
JPEG is 30 years old. WebP is 30% smaller. AVIF is 50% smaller. But manually converting and serving the right format is complex.
Google penalises slow sites
Core Web Vitals directly affect search rankings. Poor LCP scores from heavy images push you down in results — costing you traffic.
The format your visitors actually need
JPEG is 30 years old. Modern formats like WebP and AVIF deliver the same quality at a fraction of the size. OptiPixl serves WebP instantly, then caches AVIF in the background — so your visitors always get the fastest response with the smallest files.
Image Format Comparison
Same image, different formats. Experience what your users feel.
60% of your visitors are on mobile
Your site might feel fast on your office WiFi. But most of your customers are on mobile connections that are 10-50x slower. That 2MB hero image? It takes 10 seconds on a 3G connection.
Image optimisation that improves SEO
Other CDNs just serve files. OptiPixl intelligently optimises every image for the device viewing it — automatically improving your search rankings.
Upload once, optimise everywhere
Upload a single high-resolution original. We store it and generate all the sizes and formats your profiles define — automatically.
Perfect sizing for every device
Mobile visitors get mobile-sized images. Desktop gets desktop. No more downloading 4000px images on a phone.
Smart format selection
Instantly serves WebP, with AVIF generated in the background for maximum compression. Your visitors always get the fastest response.
Free up your server storage
Delete original images from WordPress after upload — we keep them safe and continue serving all optimised versions.
Plus: A complete asset CDN
Paid plans can offload all your static assets to our global network — not just images.
Videos
Offload MP4, WebM, and other video files up to 100MB for faster playback.
CSS, JS & Fonts
Serve stylesheets, scripts, and web fonts from edge locations.
PDFs & Documents
Host downloadable files on our global network, up to 100MB each.
Your content, delivered from the edge
See how visitors worldwide connect to your content — with and without OptiPixl.
User in Australia → Sydney Edge → OptiPixl = 12ms
Optimised to 380 KB (79% smaller) + served from edge(268ms faster)
Saves ~1.1s on 4G — that's the difference between a bounce and a conversion
1.1s faster
on 4G mobile — 1.8 MB → 380 KB
12ms
Latency
50 km
Distance
-79%
File size
Powered by 300+ edge locations worldwide
How OptiPixl works
Getting started takes just a few minutes. No technical knowledge required.
Install the plugin
Download and activate the OptiPixl plugin from the WordPress plugin directory. Takes less than a minute.
Connect your site
Enter your API key to connect your WordPress site to OptiPixl. Your images start syncing automatically.
That's it — you're done
Visitors automatically receive perfectly-sized images in modern formats. No configuration or maintenance required.
No credit card required
The SEO results you'll see
- Higher search rankings
- Better Core Web Vitals scores
- Improved Lighthouse performance
- Faster page loads on all devices
- Delete originals to reclaim server storage
- Upload once — we handle all optimisation
- Global edge caching across 300+ locations
Core Web Vitals improvements are especially noticeable on mobile — where most of your visitors are.
Lighthouse Performance
Built to be safe and reliable
We've designed OptiPixl to be something you can trust with your site.
Originals are never modified
Your original files stay exactly as they are. OptiPixl creates optimised versions without touching your files.
Automatic fallback
If optimisation isn't available, your original file is served instead. Keep local copies for automatic fallback, or delete them to save storage.
Your files are backed up
All offloaded files are stored on redundant, globally distributed infrastructure. We recommend keeping your own backups too.
No lock-in
Download your files back anytime via the plugin. Export as a ZIP or restore individually — your data is always accessible.
See every request, every detail
We're committed to transparency. With request logs, you can see exactly how your assets are performing — latency, cache hits, file sizes, and more.
Request-level visibility
Every request is logged with full details: response times, cache status, file sizes, formats served, and edge location.
Performance insights
Identify slow requests, track cache efficiency, and understand exactly how your assets are being delivered worldwide.
No black boxes
We believe you should see what's happening with your data. Request logs give you the visibility to verify performance claims.
Who OptiPixl is for
Anyone who wants better search rankings without the technical complexity.
SEO-focused site owners
Want better search rankings through faster Core Web Vitals without becoming an image optimisation expert.
Agencies
Improve client site rankings across your portfolio. Manage all sites from one dashboard with separate billing.
E-commerce stores
Product images that load fast on every device. Better performance means better conversion rates.
Simple pricing
Start with free image optimisation. Upgrade for more uploads and full asset CDN capabilities.
Perfect for personal sites and small projects
Free
Try it out, no credit card required
- 2K uploads/month
- 100MB storage
- 25K requests/month
- WebP format
Starter
For personal sites
- 100K uploads/month
- 10GB storage
- 5M requests/month
- Full asset CDN + AVIF
Growth
For growing websites
- 1M uploads/month
- 25GB storage
- 10M requests/month
- Custom CNAME
Plus
For established websites
- 2.5M uploads/month
- 50GB storage
- 25M requests/month
- Custom CNAME
Pro
For busy sites
- 5M uploads/month
- 100GB storage
- 50M requests/month
- Custom CNAME
Business
For agencies
- 10M uploads/month
- 250GB storage
- 250M requests/month
- Dedicated support
Scale
For large-scale deployments
- 25M uploads/month
- 500GB storage
- 500M requests/month
- Custom CNAME
Enterprise
Custom solution
- Unlimited uploads
- Custom storage
- Unlimited requests
- Dedicated infrastructure
Be the first to know when we launch
Join the waitlist and get early access to OptiPixl.